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Amazon · 2025 report · 12 min

What Prime is worth

Prime costs $139aboutamazon.com ·2026 a year. Amazon's shipping and shows cost far more than all its subscriptions bring in. So who's getting the better deal?

Ticket 01 · The guess

What do Prime and other subscriptions bring in?

In the US, Prime costs $139 a year or $14.99aboutamazon.com ·2026 a month. Members get free shipping on many items, plus shows and movies on Prime Video. Shipping cost Amazon $102.7Bsec.gov ·2025 in 2025.

How much did Prime and Amazon's other subscriptions bring in that year?

120 billion dollars
0 billion150 billion
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Sources and every number (3)

Sources

  • Amazon.com, Inc. Form 10-K for the fiscal year ended December 31, 2025 · Amazon.com, Inc. (filed with the U.S. SEC), 2025
  • Here's how much a Prime membership costs, and how to make the most of its benefits · Amazon.com, Inc. (aboutamazon.com), 2026
  • Amazon.com, Inc. 2020 Annual Report: Jeff Bezos's letter to shareholders (April 2021) · Amazon.com, Inc., 2020

Every number

  • $22.4Bsec.gov ·2025 · Total video and music expense, 2025: licensing and production costs for content offered within Prime, plus digital subscriptions and content sold or rented (notes to the financial statements).
  • $139aboutamazon.com ·2026 · The US Prime fee paid yearly, from Amazon's own page on what Prime costs.
  • $14.99aboutamazon.com ·2026 · The US Prime fee paid monthly, from Amazon's own page on what Prime costs.
  • $102.7Bsec.gov ·2025 · Shipping costs, 2025 (MD&A, cost of sales): for every order Amazon ships, not only members'.
  • 200 million membersq4cdn.com ·2020 · Amazon's 2020 letter to shareholders: more than this many Prime members worldwide. Amazon hasn't published a newer count.
  • $49.6Bsec.gov ·2025 · Subscription services net sales, 2025 (segment information).
  1. Lessons›
  2. Big companies›
  3. Amazon
  • ·Before this: How Amazon is organized
  • ·Next: The last mile
  • ·Free guide: How Amazon makes money
Skip to the lesson
Back to the home page and map, from TryOwning · Amazon · Lesson 3
Part 1 of 2Part 1 of 2, 0 done

Amazon · 2025 report · 12 min

What Prime is worth

Prime costs $139aboutamazon.com ·2026 a year. Amazon's shipping and shows cost far more than all its subscriptions bring in. So who's getting the better deal?

Ticket 01 · The guess

What do Prime and other subscriptions bring in?

In the US, Prime costs $139 a year or $14.99aboutamazon.com ·2026 a month. Members get free shipping on many items, plus shows and movies on Prime Video. Shipping cost Amazon $102.7Bsec.gov ·2025 in 2025.

How much did Prime and Amazon's other subscriptions bring in that year?

120 billion dollars
0 billion150 billion
Words to know

Spot something wrong?

Tell us what looks off. No name or email needed.

What kind of problem?

0 / 1000

We'll also send this page, the lesson, ticket 1, so we can find it. Nothing else. Privacy

·
Sources and every number (3)

Sources

  • Amazon.com, Inc. Form 10-K for the fiscal year ended December 31, 2025 · Amazon.com, Inc. (filed with the U.S. SEC), 2025
  • Here's how much a Prime membership costs, and how to make the most of its benefits · Amazon.com, Inc. (aboutamazon.com), 2026
  • Amazon.com, Inc. 2020 Annual Report: Jeff Bezos's letter to shareholders (April 2021) · Amazon.com, Inc., 2020

Every number

  • $22.4Bsec.gov ·2025 · Total video and music expense, 2025: licensing and production costs for content offered within Prime, plus digital subscriptions and content sold or rented (notes to the financial statements).
  • $139aboutamazon.com ·2026 · The US Prime fee paid yearly, from Amazon's own page on what Prime costs.
  • $14.99aboutamazon.com ·2026 · The US Prime fee paid monthly, from Amazon's own page on what Prime costs.
  • $102.7Bsec.gov ·2025 · Shipping costs, 2025 (MD&A, cost of sales): for every order Amazon ships, not only members'.
  • 200 million membersq4cdn.com ·2020 · Amazon's 2020 letter to shareholders: more than this many Prime members worldwide. Amazon hasn't published a newer count.
  • $49.6Bsec.gov ·2025 · Subscription services net sales, 2025 (segment information).
  1. Lessons›
  2. Big companies›
  3. Amazon
  • ·Before this: How Amazon is organized
  • ·Next: The last mile
  • ·Free guide: How Amazon makes money