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Alphabet (Google) · 2025 report · 10 min

YouTube: ads, subscriptions and creators

YouTube doesn't make most of its videos. It pays the people who do. How does that add up?

ADAD?AD$$$
Ticket 01 · The guess

How big is YouTube?

YouTube makes money two ways: ads, and subscriptions like YouTube Premium and YouTube TV.

Alphabet gives only a round floor for the two together: YouTube brought in more than that in 2025. What's that floor, in billions of dollars?

15 billion dollars
0 billion100 billion
Words to know

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Sources and every number (3)

Sources

  • Alphabet Announces Fourth Quarter and Fiscal Year 2025 Results (February 4, 2026) · Alphabet Inc. Investor Relations, 2025
  • Alphabet Inc. Form 10-K for the fiscal year ended December 31, 2025 · Alphabet Inc. (filed with the U.S. SEC), 2025
  • Q3 2026 earnings call: Remarks from our CEO (October 28, 2026) · Google (The Keyword blog), 2026

Every number

  • 60 billion dollarsq4cdn.com ·2025 · YouTube's revenue across ads and subscriptions "exceeded" this for the full year 2025 (Alphabet's fourth-quarter 2025 earnings release). Alphabet doesn't print the exact total, so this is a floor.
  • 40.4 billion dollarssec.gov ·2025 · YouTube ads revenues, 2025, in billions of dollars, rounded to one decimal (10-K).
  • 150 million subscribersblog.google ·2026 · YouTube Music and Premium subscribers worldwide, including trials, as of the third-quarter 2026 earnings call (CEO's remarks).
  1. Lessons›
  2. Big companies›
  3. Google
  • ·Before this: How Google is organized
  • ·Next: Betting on AI
  • ·Free guide: How Google makes money
Skip to the lesson
Back to the home page and map, from TryOwning · Alphabet (Google) · Lesson 3
Part 1 of 3Part 1 of 3, 0 done

Alphabet (Google) · 2025 report · 10 min

YouTube: ads, subscriptions and creators

YouTube doesn't make most of its videos. It pays the people who do. How does that add up?

ADAD?AD$$$
Ticket 01 · The guess

How big is YouTube?

YouTube makes money two ways: ads, and subscriptions like YouTube Premium and YouTube TV.

Alphabet gives only a round floor for the two together: YouTube brought in more than that in 2025. What's that floor, in billions of dollars?

15 billion dollars
0 billion100 billion
Words to know

Spot something wrong?

Tell us what looks off. No name or email needed.

What kind of problem?

0 / 1000

We'll also send this page, the lesson, ticket 1, so we can find it. Nothing else. Privacy

·
Sources and every number (3)

Sources

  • Alphabet Announces Fourth Quarter and Fiscal Year 2025 Results (February 4, 2026) · Alphabet Inc. Investor Relations, 2025
  • Alphabet Inc. Form 10-K for the fiscal year ended December 31, 2025 · Alphabet Inc. (filed with the U.S. SEC), 2025
  • Q3 2026 earnings call: Remarks from our CEO (October 28, 2026) · Google (The Keyword blog), 2026

Every number

  • 60 billion dollarsq4cdn.com ·2025 · YouTube's revenue across ads and subscriptions "exceeded" this for the full year 2025 (Alphabet's fourth-quarter 2025 earnings release). Alphabet doesn't print the exact total, so this is a floor.
  • 40.4 billion dollarssec.gov ·2025 · YouTube ads revenues, 2025, in billions of dollars, rounded to one decimal (10-K).
  • 150 million subscribersblog.google ·2026 · YouTube Music and Premium subscribers worldwide, including trials, as of the third-quarter 2026 earnings call (CEO's remarks).
  1. Lessons›
  2. Big companies›
  3. Google
  • ·Before this: How Google is organized
  • ·Next: Betting on AI
  • ·Free guide: How Google makes money