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Back to the home page and map, from TryOwning · Online store · Lesson 4
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Online store · 14 min

Living on someone else's platform

Etsy, Shopify, Meta, Printful: your shop runs on other companies' services, and they set the rules. What happens when they change them?

$$$DELIVERIES
Ticket 01 · The guess

What did one fee change cost?

Etsy raised its transaction fee from 5% to 6.5%etsy.com ·2022 in April 2022. A shop selling $48,000example (example number: Simplified example: a year of the first online store lesson's example shop on Etsy: its orders a month times the example order, shipping included, times twelve.) a year on Etsy, shipping included: how much more a year does the new fee cost it?

$200
$0$3,000
Words to know

Spot something wrong?

Tell us what looks off. No name or email needed.

What kind of problem?

0 / 1000

We'll also send this page, the lesson, ticket 1, so we can find it. Nothing else. Privacy

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Sources and every number (5)

Sources

  • Etsy, Inc. reports fourth quarter and full year 2021 results (transaction fee to 6.5% on April 11, 2022) · Etsy, Inc., 2022
  • Etsy introduces new tools and packages for sellers, revises transaction fee structure (June 14, 2018) · Etsy, Inc., 2018
  • Shopify pricing: plans and online card rates with Shopify Payments (US) · Shopify, 2026
  • Etsy, Inc. Form 10-K for the fiscal year ended December 31, 2025 · Etsy, Inc. (filed with the U.S. SEC), 2025
  • TikTok Shop referral fee update (6% from April 1, 2024) · TikTok Shop Academy, 2025

Every number

  • 5%etsy.com ·2022 · Etsy's transaction fee before its April 2022 rise.
  • 6.5%etsy.com ·2022 · Etsy's transaction fee from April 2022, on the item price plus shipping.
  • 3.5%etsy.com ·2018 · Etsy's transaction fee until July 2018, when it rose and began to apply to shipping too.
  • $48,000example (example number: Simplified example: a year of the first online store lesson's example shop on Etsy: its orders a month times the example order, shipping included, times twelve.) · Simplified example: a year of the first online store lesson's example shop on Etsy: its orders a month times the example order, shipping included, times twelve.
  • $720example (example number: Worked out from the rise in Etsy's fee on a year of the example shop's Etsy sales.) · Worked out from the rise in Etsy's fee on a year of the example shop's Etsy sales.
  • $39shopify.com ·2026 · Shopify's Basic plan per month, paid month to month, at the time of writing.
  • 22.3%sec.gov ·2025 · Etsy, Inc.'s revenue as a share of everything sold on its marketplaces in 2024, company-wide: Etsy, Depop and, until mid-2025, Reverb.
  • 24.2%sec.gov ·2025 · The same measure for 2025.
  • 6%tiktok.com ·2025 · TikTok Shop's US referral fee on most orders from April 2024.
  1. Lessons›
  2. Industries›
  3. Online store
  • ·Before this: Sales tax, returns and the rules of selling online
  • ·Next: Sourcing and landed cost
  • ·Free guide: How online stores make money
Skip to the lesson
Back to the home page and map, from TryOwning · Online store · Lesson 4
Part 1 of 3Part 1 of 3, 0 done

Online store · 14 min

Living on someone else's platform

Etsy, Shopify, Meta, Printful: your shop runs on other companies' services, and they set the rules. What happens when they change them?

$$$DELIVERIES
Ticket 01 · The guess

What did one fee change cost?

Etsy raised its transaction fee from 5% to 6.5%etsy.com ·2022 in April 2022. A shop selling $48,000example (example number: Simplified example: a year of the first online store lesson's example shop on Etsy: its orders a month times the example order, shipping included, times twelve.) a year on Etsy, shipping included: how much more a year does the new fee cost it?

$200
$0$3,000
Words to know

Spot something wrong?

Tell us what looks off. No name or email needed.

What kind of problem?

0 / 1000

We'll also send this page, the lesson, ticket 1, so we can find it. Nothing else. Privacy

·
Sources and every number (5)

Sources

  • Etsy, Inc. reports fourth quarter and full year 2021 results (transaction fee to 6.5% on April 11, 2022) · Etsy, Inc., 2022
  • Etsy introduces new tools and packages for sellers, revises transaction fee structure (June 14, 2018) · Etsy, Inc., 2018
  • Shopify pricing: plans and online card rates with Shopify Payments (US) · Shopify, 2026
  • Etsy, Inc. Form 10-K for the fiscal year ended December 31, 2025 · Etsy, Inc. (filed with the U.S. SEC), 2025
  • TikTok Shop referral fee update (6% from April 1, 2024) · TikTok Shop Academy, 2025

Every number

  • 5%etsy.com ·2022 · Etsy's transaction fee before its April 2022 rise.
  • 6.5%etsy.com ·2022 · Etsy's transaction fee from April 2022, on the item price plus shipping.
  • 3.5%etsy.com ·2018 · Etsy's transaction fee until July 2018, when it rose and began to apply to shipping too.
  • $48,000example (example number: Simplified example: a year of the first online store lesson's example shop on Etsy: its orders a month times the example order, shipping included, times twelve.) · Simplified example: a year of the first online store lesson's example shop on Etsy: its orders a month times the example order, shipping included, times twelve.
  • $720example (example number: Worked out from the rise in Etsy's fee on a year of the example shop's Etsy sales.) · Worked out from the rise in Etsy's fee on a year of the example shop's Etsy sales.
  • $39shopify.com ·2026 · Shopify's Basic plan per month, paid month to month, at the time of writing.
  • 22.3%sec.gov ·2025 · Etsy, Inc.'s revenue as a share of everything sold on its marketplaces in 2024, company-wide: Etsy, Depop and, until mid-2025, Reverb.
  • 24.2%sec.gov ·2025 · The same measure for 2025.
  • 6%tiktok.com ·2025 · TikTok Shop's US referral fee on most orders from April 2024.
  1. Lessons›
  2. Industries›
  3. Online store
  • ·Before this: Sales tax, returns and the rules of selling online
  • ·Next: Sourcing and landed cost
  • ·Free guide: How online stores make money