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Salon · 13 min

Your first clients

A book of regulars doesn't come from one good week. Work out how many regulars fill your chair, how many first-timers that takes, and where you'll build it: a booth, a suite or a commission chair.

SALONFORRENT
Ticket 01 · The guess

Who pays the bills?

Zenoti, a company that sells salon and spa software, looked at the US and Canadian salons, barbershops, nail salons and spas on its system in 2024. Clients who came more than once that year brought in what share of all revenue?

30%
0%100%
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Sources and every number (1)

Sources

  • 2025 Beauty and Wellness Benchmark Report by Zenoti, a company that sells salon and spa software: which clients bring the revenue (2024 data, all seven kinds of business on its software in the US and Canada: salons, nail salons, barbershops, waxing centers and spas) · Zenoti (The Check-In), 2024

Every number

  • 80%zenoti.com ·2024 · Zenoti, a company that sells salon and spa software, in its 2025 benchmark report (2024 data from US and Canadian salons, nail salons, barbershops, waxing centers and spas on its system, all together): the share of all revenue that came from clients who visited more than once in 2024.
  • 42%zenoti.com ·2024 · Zenoti, a company that sells salon and spa software, in its 2025 benchmark report (2024 data from US and Canadian salons, nail salons, barbershops, waxing centers and spas on its system, all together): the share of clients who visited more than once in 2024.
  • 58%zenoti.com ·2024 · Zenoti, a company that sells salon and spa software, in its 2025 benchmark report (2024 data from US and Canadian salons, nail salons, barbershops, waxing centers and spas on its system, all together): the share of clients who were first-time or one-visit guests in 2024.
  • 20%zenoti.com ·2024 · Zenoti, a company that sells salon and spa software, in its 2025 benchmark report (2024 data from US and Canadian salons, nail salons, barbershops, waxing centers and spas on its system, all together): the share of all revenue those first-time or one-visit guests brought.
  • 9%zenoti.com ·2024 · Zenoti, a company that sells salon and spa software, in its 2025 benchmark report (2024 data from US and Canadian salons, nail salons, barbershops, waxing centers and spas on its system, all together): how much visits by new guests fell in 2024.
  • 1%zenoti.com ·2024 · Zenoti, a company that sells salon and spa software, in its 2025 benchmark report (2024 data from US and Canadian salons, nail salons, barbershops, waxing centers and spas on its system, all together): how much visits by existing guests rose in 2024.
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  • ·Before this: Pricing your services
  • ·Free guide: How hair salons make money
Skip to the lesson
Back to the home page and map, from TryOwning · Salon · Lesson 6
Part 1 of 2Part 1 of 2, 0 done

Salon · 13 min

Your first clients

A book of regulars doesn't come from one good week. Work out how many regulars fill your chair, how many first-timers that takes, and where you'll build it: a booth, a suite or a commission chair.

SALONFORRENT
Ticket 01 · The guess

Who pays the bills?

Zenoti, a company that sells salon and spa software, looked at the US and Canadian salons, barbershops, nail salons and spas on its system in 2024. Clients who came more than once that year brought in what share of all revenue?

30%
0%100%
Words to know

Spot something wrong?

Tell us what looks off. No name or email needed.

What kind of problem?

0 / 1000

We'll also send this page, the lesson, ticket 1, so we can find it. Nothing else. Privacy

·
Sources and every number (1)

Sources

  • 2025 Beauty and Wellness Benchmark Report by Zenoti, a company that sells salon and spa software: which clients bring the revenue (2024 data, all seven kinds of business on its software in the US and Canada: salons, nail salons, barbershops, waxing centers and spas) · Zenoti (The Check-In), 2024

Every number

  • 80%zenoti.com ·2024 · Zenoti, a company that sells salon and spa software, in its 2025 benchmark report (2024 data from US and Canadian salons, nail salons, barbershops, waxing centers and spas on its system, all together): the share of all revenue that came from clients who visited more than once in 2024.
  • 42%zenoti.com ·2024 · Zenoti, a company that sells salon and spa software, in its 2025 benchmark report (2024 data from US and Canadian salons, nail salons, barbershops, waxing centers and spas on its system, all together): the share of clients who visited more than once in 2024.
  • 58%zenoti.com ·2024 · Zenoti, a company that sells salon and spa software, in its 2025 benchmark report (2024 data from US and Canadian salons, nail salons, barbershops, waxing centers and spas on its system, all together): the share of clients who were first-time or one-visit guests in 2024.
  • 20%zenoti.com ·2024 · Zenoti, a company that sells salon and spa software, in its 2025 benchmark report (2024 data from US and Canadian salons, nail salons, barbershops, waxing centers and spas on its system, all together): the share of all revenue those first-time or one-visit guests brought.
  • 9%zenoti.com ·2024 · Zenoti, a company that sells salon and spa software, in its 2025 benchmark report (2024 data from US and Canadian salons, nail salons, barbershops, waxing centers and spas on its system, all together): how much visits by new guests fell in 2024.
  • 1%zenoti.com ·2024 · Zenoti, a company that sells salon and spa software, in its 2025 benchmark report (2024 data from US and Canadian salons, nail salons, barbershops, waxing centers and spas on its system, all together): how much visits by existing guests rose in 2024.
  1. Lessons›
  2. Industries›
  3. Salon
  • ·Before this: Pricing your services
  • ·Free guide: How hair salons make money