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McDonald's · 2025 report · 12 min

The value-menu war

In 2024, McDonald's brought back the cheap meal: four items for five dollars. McDonald's said it drew customers back. So why did the people running the restaurants keep less per meal?

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Ticket 01 · The guess

What does a Big Mac cost?

In 2019, the average Big Mac in the US cost $4.39mcdonalds.com ·2024. By May 2024, people online said the price had doubled.

What did the average Big Mac really cost in May 2024?

$7
$4$9
Words to know

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Sources and every number (1)

Sources

  • Providing meaningful value to our fans, with a side of facts: an open letter from Joe Erlinger, President of McDonald's USA (May 29, 2024) · McDonald's Corporation, 2024

Every number

  • $4.39mcdonalds.com ·2024 · Average price of a Big Mac in the US in 2019, as McDonald's USA's president gave it.
  • $5.29mcdonalds.com ·2024 · Average price of a Big Mac in the US in May 2024, as McDonald's USA's president gave it.
  • 21%mcdonalds.com ·2024 · Rise in the average US Big Mac price from 2019 to May 2024, as the letter puts it.
  • 90%mcdonalds.com ·2024 · Share of US franchisees offering meal bundles for four dollars or less in May 2024 (the letter says more than this).
  • 95%mcdonalds.com ·2024 · Share of US restaurants owned and run by franchisees (the letter says more than this).
  1. Lessons›
  2. Big companies›
  3. McDonald's
  • ·Before this: How McDonald's is organized
  • ·Next: Running one McDonald's
  • ·Free guide: How McDonald's makes money
Skip to the lesson
Back to the home page and map, from TryOwning · McDonald's · Lesson 3
Part 1 of 3Part 1 of 3, 0 done

McDonald's · 2025 report · 12 min

The value-menu war

In 2024, McDonald's brought back the cheap meal: four items for five dollars. McDonald's said it drew customers back. So why did the people running the restaurants keep less per meal?

HQBURGERS$BURGERS$BURGERS$
Ticket 01 · The guess

What does a Big Mac cost?

In 2019, the average Big Mac in the US cost $4.39mcdonalds.com ·2024. By May 2024, people online said the price had doubled.

What did the average Big Mac really cost in May 2024?

$7
$4$9
Words to know

Spot something wrong?

Tell us what looks off. No name or email needed.

What kind of problem?

0 / 1000

We'll also send this page, the lesson, ticket 1, so we can find it. Nothing else. Privacy

·
Sources and every number (1)

Sources

  • Providing meaningful value to our fans, with a side of facts: an open letter from Joe Erlinger, President of McDonald's USA (May 29, 2024) · McDonald's Corporation, 2024

Every number

  • $4.39mcdonalds.com ·2024 · Average price of a Big Mac in the US in 2019, as McDonald's USA's president gave it.
  • $5.29mcdonalds.com ·2024 · Average price of a Big Mac in the US in May 2024, as McDonald's USA's president gave it.
  • 21%mcdonalds.com ·2024 · Rise in the average US Big Mac price from 2019 to May 2024, as the letter puts it.
  • 90%mcdonalds.com ·2024 · Share of US franchisees offering meal bundles for four dollars or less in May 2024 (the letter says more than this).
  • 95%mcdonalds.com ·2024 · Share of US restaurants owned and run by franchisees (the letter says more than this).
  1. Lessons›
  2. Big companies›
  3. McDonald's
  • ·Before this: How McDonald's is organized
  • ·Next: Running one McDonald's
  • ·Free guide: How McDonald's makes money