How McDonald's makes money
From McDonald's 2025 annual report · Every number cited · Updated
The short answer
McDonald's makes most of its money as a landlord and a brand, not by selling burgers itself. About 95%
It keeps most of that money, because the franchisees pay for the food, the crew and everything inside the restaurant.
Key numbers
- 95%
sec.gov ·2025 Restaurants run by franchisees
- $16.5B
sec.gov ·2025 Rent, royalties and fees from franchisees
- 12.8%
sec.gov ·2025 Of every dollar spent at a franchised McDonald's that reaches McDonald's
- 46.1%
sec.gov ·2025 Operating margin: kept as operating profit
Rather try it? The free lesson uses the same numbers, hands-on.
A slice of other people's sales
Customers spent $129.7B
The rest pays for the franchisee's food, crew and running costs, and whatever's left is the franchisee's own profit. So McDonald's does best when its franchisees sell more.
McDonald's also runs some restaurants itself, and there it sells the meals and pays for everything: $9.7B
- Rent from franchisees: $10.4B
- Royalties from franchisees: $6B
- Sales at its own restaurants: $9.7B
- Other, like technology fees: $647M
Where McDonald's $26.9B
Sources:sec.gov ·2025
Why it keeps the land
In a classic McDonald's franchise, McDonald's provides the land and the building, and the franchisee pays to fit it out and run it. In its main markets McDonald's owns about 56%
Rent is a set minimum plus a share of sales, so it rises when sales do. Under deals already signed, franchisees owe at least $31.5B
Landlord or restaurant?
From a franchised restaurant, McDonald's collects less money but keeps most of it. From a restaurant it runs itself, it collects every dollar but pays for the food, the crew and the building. Franchised restaurants made about 90%
So why run any at all? McDonald's runs about 4.5%
- In the US · franchised restaurants: 82.5%
- In the US · runs itself: 11.6%
- Worldwide · franchised restaurants: 84.2%
- Worldwide · runs itself: 14.7%
Share of each dollar McDonald's keeps from its restaurants before the head office, interest and taxes, worked out from its Form 10‑K for 2025.
Sources:sec.gov ·2025
Common questions
- Does McDonald's own its restaurants?
Mostly not. Of its 45,356
restaurants at the end of 2025, it ran 2,039 sec.gov ·2025 itself. Franchisees ran 22,570 , licensees in far-off markets ran 9,675 , and partly owned partners, mostly in China and Japan, ran 11,072 sec.gov ·2025. - Is McDonald's really a real estate company?
Rent from franchisees was its biggest single source of revenue in 2025: $10.4B
, more than the $9.7B sec.gov ·2025 its own restaurants sold. But it's rent tied to a restaurant brand: it rises with the franchisees' sales, and royalties of $6B sec.gov ·2025 came on top. - How much money do you need to buy a McDonald's franchise?
To buy an existing restaurant, McDonald's USA typically requires at least $750,000
of a candidate's own, unborrowed money and recommends $100,000 mcdonalds.com ·2026 of working capital for each restaurant, after training that takes 6– 12 months mcdonalds.com ·2026. A brand-new restaurant takes more. - How much profit does McDonald's make?
McDonald's made $12.4B
in operating income in 2025, about 46.1% sec.gov ·2025 of its revenue, far above Starbucks' 7.9% sec.gov ·2025, because most of its money is rent and royalties. Its net income was $8.6B sec.gov ·2025. - How many people work for McDonald's?
McDonald's itself employs over 150,000 people
sec.gov ·2025, in its own restaurants and offices. The crews in franchised restaurants work for the franchisees.
Try it yourself
Free lesson · 9 min
How McDonald's makes money
The hands-on version of this page: guess the numbers, read McDonald's real report, and make the boss's calls yourself.
The ideas behind it
- How does a business make money?
- One shop or many?(members-only)