Skip to the lesson
Back to the home page and map, from TryOwning · Netflix · Lesson 3
Part 1 of 3Part 1 of 3, 0 done

Netflix · 2025 report · 12 min

The password-sharing crackdown

In 2023 Netflix told people sharing a password to pay or stop. Many expected members to leave. The opposite happened.

$
Ticket 01 · The guess

How many households were sharing?

Lots of people watch Netflix on a friend's or relative's account. In early 2022, Netflix counted the households that paid it, and estimated how many others were watching on someone else's password.

How many households, in millions, were watching that way?

40 million households
0 million200 million
Words to know

Spot something wrong?

Tell us what looks off. No name or email needed.

What kind of problem?

0 / 1000

We'll also send this page, the lesson, ticket 1, so we can find it. Nothing else. Privacy

·
Sources and every number (2)

Sources

  • Netflix letter to shareholders, first quarter 2022 (Exhibit 99.1 to Form 8-K, April 19, 2022) · Netflix, Inc. (filed with the U.S. SEC), 2022
  • Netflix letter to shareholders, fourth quarter 2022 (Exhibit 99.1 to Form 8-K, January 19, 2023) · Netflix, Inc. (filed with the U.S. SEC), 2022

Every number

  • 100 million householdssec.gov ·2022 · Households Netflix estimated were watching on another household's account, early 2022 (the letter says over this many).
  • 222 million householdssec.gov ·2022 · Paying households at the time, as the letter puts it.
  • 30 million householdssec.gov ·2022 · Of the sharing households, those in the United States and Canada (the letter says over this many).
  • 0.2 million membershipssec.gov ·2022 · Paid memberships lost in the first quarter of 2022 (paid net additions were negative).
  • 0.97 million membershipssec.gov ·2022 · Paid memberships lost in the second quarter of 2022 (paid net additions were negative).
  1. Lessons›
  2. Big companies›
  3. Netflix
  • ·Before this: How Netflix is organized
  • ·Next: The cheaper plan with ads
  • ·Free guide: How Netflix makes money
Skip to the lesson
Back to the home page and map, from TryOwning · Netflix · Lesson 3
Part 1 of 3Part 1 of 3, 0 done

Netflix · 2025 report · 12 min

The password-sharing crackdown

In 2023 Netflix told people sharing a password to pay or stop. Many expected members to leave. The opposite happened.

$
Ticket 01 · The guess

How many households were sharing?

Lots of people watch Netflix on a friend's or relative's account. In early 2022, Netflix counted the households that paid it, and estimated how many others were watching on someone else's password.

How many households, in millions, were watching that way?

40 million households
0 million200 million
Words to know

Spot something wrong?

Tell us what looks off. No name or email needed.

What kind of problem?

0 / 1000

We'll also send this page, the lesson, ticket 1, so we can find it. Nothing else. Privacy

·
Sources and every number (2)

Sources

  • Netflix letter to shareholders, first quarter 2022 (Exhibit 99.1 to Form 8-K, April 19, 2022) · Netflix, Inc. (filed with the U.S. SEC), 2022
  • Netflix letter to shareholders, fourth quarter 2022 (Exhibit 99.1 to Form 8-K, January 19, 2023) · Netflix, Inc. (filed with the U.S. SEC), 2022

Every number

  • 100 million householdssec.gov ·2022 · Households Netflix estimated were watching on another household's account, early 2022 (the letter says over this many).
  • 222 million householdssec.gov ·2022 · Paying households at the time, as the letter puts it.
  • 30 million householdssec.gov ·2022 · Of the sharing households, those in the United States and Canada (the letter says over this many).
  • 0.2 million membershipssec.gov ·2022 · Paid memberships lost in the first quarter of 2022 (paid net additions were negative).
  • 0.97 million membershipssec.gov ·2022 · Paid memberships lost in the second quarter of 2022 (paid net additions were negative).
  1. Lessons›
  2. Big companies›
  3. Netflix
  • ·Before this: How Netflix is organized
  • ·Next: The cheaper plan with ads
  • ·Free guide: How Netflix makes money