Sales · 14 min
The big deal
One school district can order more jerseys than a whole league of clubs. But a big customer buys slowly, with a committee, rules and its own paperwork. Here's how you win one, and the price you never go below.
Ticket 01 · The guess
How big a customer is a school system?
Sources and every number (1)
Sources
Every number
- $17,619
census.gov ·2024 · Current spending per pupil, US public elementary and secondary schools, fiscal 2024 (Census Bureau, released in May 2026). Not adjusted for inflation or cost of living. - $842.3B
census.gov ·2024 · Total current spending of US public school systems, fiscal 2024: the running costs that the per-pupil figure is based on, not buildings and other capital costs (Census Bureau). - $35,796
census.gov ·2024 · Current spending per pupil, New York City School District, fiscal 2024: the highest of the hundred largest school systems (Census Bureau).