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Try “burger”, “cash flow”, “Costco” or “markup”.

LessonsOne of five tracks

Inside a business

Every company is a set of teams: some buy and move the stuff, some count the money, some sell. Each lesson lets you try one of their real jobs, so you can see if it's for you.

One small business cut open like a dollhouse, with a different job in every room. A driver unloads boxes from a van into the stockroom, where a worker stacks the shelves; at the front counter a cashier serves a customer; upstairs someone works on a laptop under a rising chart, and next door a colleague plans on a board of sticky notes.

Supply chain and logistics

How stuff gets from the factory to the shelf, and the people who plan every step of the trip.

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Marketing

How a company gets noticed and wins customers: who it's for, the funnel, and cutting what doesn't work.

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Sales

How a sale really happens: leads, the pipeline, how salespeople are paid, and landing the big deal.

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Finance and accounting

Where the money is counted and planned: closing the books, budgets and forecasts, and catching mistakes and fraud.

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People (HR)

How companies find, pay and treat their people: hiring, what a worker really costs, and the rules at work.

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Follow the product

One product, followed through every business it passes on its way to you. Each stop is someone else's customer.

  • Follow a burger

    See who gets each cent of a burger: the ranch, meatpacker, distributor, truck, restaurant and card tap. Then cost one patty from an invoice.

    1 lesson · 9 min · free

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