App and game studio · 14 min
Keeping players
Getting a download is only the start. Most people who try a new game don't open it again the next day. How many stay after a day and after a month decides whether the app lasts.
Ticket 01 · The guess
How many come back tomorrow?
Words to know
Sources and every number (1)
Sources
Every number
- 22%
gameanalytics.com ·2025 · Median day-one retention (the share of a day's installs who play again the next day), around this at the start of the year, in GameAnalytics (which sells game analytics tools), 2026 benchmarks report, 2025 data: more than sixteen thousand mobile games that use its tools, each with at least a thousand monthly players, live games only. - 0.68–
0.79% gameanalytics.com ·2025 · Median day-thirty retention, in GameAnalytics (which sells game analytics tools), 2026 benchmarks report, 2025 data: more than sixteen thousand mobile games that use its tools, each with at least a thousand monthly players, live games only. The report gives a range across the year. - 40%
gameanalytics.com ·2025 · Day-one retention of the games at the top tenth: around this, in GameAnalytics (which sells game analytics tools), 2026 benchmarks report, 2025 data: more than sixteen thousand mobile games that use its tools, each with at least a thousand monthly players, live games only.