App and game studio · 14 min
The app store's rules
Before anyone can download your app, Apple and Google have to let it in. They check it, ask what data it collects, hold apps for children to a federal law, and charge small developers less (on Apple, only if they enroll).
Ticket 01 · The guess
How many get turned away?
Words to know
Sources and every number (2)
Sources
Every number
- 9.1 million submissions
apple.com ·2025 · App submissions Apple's App Review checked in 2025, new apps and updates. One app can be sent in many times. - 23%
apple.com ·2025 · Worked out: the submissions Apple rejected in 2025 (just over two million), divided by the ones it reviewed, from the same report, rounded. A share of submissions, not of apps. - 387,087 submissions
apple.com ·2025 · Submissions Apple approved in 2025 after first rejecting them. - 40%
apple.com ·2026 · Apple: on average, over this share of unresolved issues relate to section 2.1 of its guidelines, App Completeness (crashes, placeholder content, incomplete information), at the time of writing (checked November 2026). - 50%
apple.com ·2026 · Apple: the share of submissions it typically reviews, at least, in less than a day, at the time of writing (checked November 2026). - 90%
apple.com ·2026 · Apple: the share of submissions it typically reviews in less than two days, at the time of writing (checked November 2026).