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Coffee shop · 15 min

Why coffee shops close

A chain opens across the street the same month your landlord sends the renewal terms. Read the warning signs in your shop's numbers, then decide whether to sign.

zz
Ticket 01 · The guess

Fewer customers, or not?

At Starbucks' company-run stores in North America that had been open at least 13 months, sales changed by −2%sec.gov ·2025 in fiscal 2025. How much did the number of orders (transactions) change?

0%
−10%10%
Words to know

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Tell us what looks off. No name or email needed.

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Sources and every number (2)

Sources

  • Starbucks Corporation Form 10-K for the fiscal year ended September 28, 2025 · Starbucks Corporation (filed with the U.S. SEC), 2025
  • Starbucks Reports Q3 Fiscal Year 2026 Results (earnings release, exhibit to Form 8-K, July 29, 2026) · Starbucks Corporation (filed with the U.S. SEC), 2026

Every number

  • 13 monthssec.gov ·2025 · Starbucks counts a company-operated store in comparable store sales once it has been open this long, fiscal 2025 10-K.
  • −2%sec.gov ·2025 · Starbucks fiscal 2025 10-K, North America and the US: change in comparable store sales (company-operated stores open long enough to compare with the year before).
  • −4%sec.gov ·2025 · Starbucks fiscal 2025 10-K, North America and the US: change in comparable transactions at the same stores.
  • 4.5%sec.gov ·2026 · Starbucks North America, third quarter of fiscal 2026 (April to June 2026): change in comparable transactions against a year before.
  • 2%sec.gov ·2025 · Starbucks fiscal 2025 10-K, North America and the US: change in the average order at the same stores (the report calls it average ticket), which the report says was mainly price.
  1. Lessons›
  2. Industries›
  3. Coffee shop
  • ·Before this: Opening the shop
  • ·Next: The spot and the cups a day
  • ·Free guide: How coffee shops make money
Skip to the lesson
Back to the home page and map, from TryOwning · Coffee shop · Lesson 4
Part 1 of 3Part 1 of 3, 0 done

Coffee shop · 15 min

Why coffee shops close

A chain opens across the street the same month your landlord sends the renewal terms. Read the warning signs in your shop's numbers, then decide whether to sign.

zz
Ticket 01 · The guess

Fewer customers, or not?

At Starbucks' company-run stores in North America that had been open at least 13 months, sales changed by −2%sec.gov ·2025 in fiscal 2025. How much did the number of orders (transactions) change?

0%
−10%10%
Words to know

Spot something wrong?

Tell us what looks off. No name or email needed.

What kind of problem?

0 / 1000

We'll also send this page, the lesson, ticket 1, so we can find it. Nothing else. Privacy

·
Sources and every number (2)

Sources

  • Starbucks Corporation Form 10-K for the fiscal year ended September 28, 2025 · Starbucks Corporation (filed with the U.S. SEC), 2025
  • Starbucks Reports Q3 Fiscal Year 2026 Results (earnings release, exhibit to Form 8-K, July 29, 2026) · Starbucks Corporation (filed with the U.S. SEC), 2026

Every number

  • 13 monthssec.gov ·2025 · Starbucks counts a company-operated store in comparable store sales once it has been open this long, fiscal 2025 10-K.
  • −2%sec.gov ·2025 · Starbucks fiscal 2025 10-K, North America and the US: change in comparable store sales (company-operated stores open long enough to compare with the year before).
  • −4%sec.gov ·2025 · Starbucks fiscal 2025 10-K, North America and the US: change in comparable transactions at the same stores.
  • 4.5%sec.gov ·2026 · Starbucks North America, third quarter of fiscal 2026 (April to June 2026): change in comparable transactions against a year before.
  • 2%sec.gov ·2025 · Starbucks fiscal 2025 10-K, North America and the US: change in the average order at the same stores (the report calls it average ticket), which the report says was mainly price.
  1. Lessons›
  2. Industries›
  3. Coffee shop
  • ·Before this: Opening the shop
  • ·Next: The spot and the cups a day
  • ·Free guide: How coffee shops make money