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Back to the home page and map, from TryOwning · Coffee shop · Lesson 5
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Coffee shop · 14 min

The spot and the cups a day

The lease is the biggest promise you'll make, and the spot decides how many cups you sell. Count the people going by, guess how many stop, and see whether this corner can carry its rent before you sign.

MENUESPRESSOLATTETEA
Ticket 01 · The guess

How busy is busy enough?

Coffee chains publish what they look for in a spot. The Human Bean, a chain of drive-thru coffee stands, wants a road with at least how many cars a day going past?

2,000 cars a day
050,000
Words to know

Spot something wrong?

Tell us what looks off. No name or email needed.

What kind of problem?

0 / 1000

We'll also send this page, the lesson, ticket 1, so we can find it. Nothing else. Privacy

·
Sources and every number (1)

Sources

  • Site Development (what The Human Bean looks for in a drive-thru site) · The Human Bean, 2026

Every number

  • 15,000 cars a daythehumanbean.com ·2026 · The Human Bean's site page lists high traffic, at least this many cars a day, among the factors it knows help a drive-thru succeed. One chain's screen for its own drive-thrus, not a rule for every shop.
  1. Lessons›
  2. Industries›
  3. Coffee shop
  • ·Before this: Why coffee shops close
  • ·Next: Surviving year one
  • ·Free guide: How coffee shops make money
Skip to the lesson
Back to the home page and map, from TryOwning · Coffee shop · Lesson 5
Part 1 of 3Part 1 of 3, 0 done

Coffee shop · 14 min

The spot and the cups a day

The lease is the biggest promise you'll make, and the spot decides how many cups you sell. Count the people going by, guess how many stop, and see whether this corner can carry its rent before you sign.

MENUESPRESSOLATTETEA
Ticket 01 · The guess

How busy is busy enough?

Coffee chains publish what they look for in a spot. The Human Bean, a chain of drive-thru coffee stands, wants a road with at least how many cars a day going past?

2,000 cars a day
050,000
Words to know

Spot something wrong?

Tell us what looks off. No name or email needed.

What kind of problem?

0 / 1000

We'll also send this page, the lesson, ticket 1, so we can find it. Nothing else. Privacy

·
Sources and every number (1)

Sources

  • Site Development (what The Human Bean looks for in a drive-thru site) · The Human Bean, 2026

Every number

  • 15,000 cars a daythehumanbean.com ·2026 · The Human Bean's site page lists high traffic, at least this many cars a day, among the factors it knows help a drive-thru succeed. One chain's screen for its own drive-thrus, not a rule for every shop.
  1. Lessons›
  2. Industries›
  3. Coffee shop
  • ·Before this: Why coffee shops close
  • ·Next: Surviving year one
  • ·Free guide: How coffee shops make money