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Insurance agency · 15 min

What is a book of clients worth?

An agency's clients renew year after year, so their future commissions can be bought and sold. What would someone pay for a book of clients, and could you afford to buy one?

Ticket 01 · The guess

What do big buyers pay?

Gallagher, one of the biggest US insurance brokers, bought 48 businessessec.gov ·2024 in 2024. For each dollar of yearly revenue those businesses brought in, about how much did Gallagher pay?

$1
$0$10
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Sources and every number (2)

Sources

  • Arthur J. Gallagher & Co. Form 10-K for 2024: Note 3, Business Combinations (acquisitions completed in 2024, purchase price, earnout payables, annualized revenues acquired) · Arthur J. Gallagher & Co. (filed with the U.S. Securities and Exchange Commission), 2024
  • Arthur J. Gallagher & Co. Form 10-K for 2025: Item 1, Business (acquisitions since 2002, typical purchase price) and Note 3, Business Combinations · Arthur J. Gallagher & Co. (filed with the U.S. Securities and Exchange Commission), 2025

Every number

  • 48 businessessec.gov ·2024 · Acquisitions Gallagher completed in 2024, as listed in its 10-K.
  • $1.7Bsec.gov ·2024 · Total recorded purchase price of the businesses Gallagher bought in 2024: cash, shares, escrow and the earnouts it expected to pay.
  • $386.5Msec.gov ·2024 · Annualized revenues of the businesses Gallagher bought in 2024, as its 10-K estimates them.
  • $4.40sec.gov ·2024 · Worked out from Gallagher's 2024 10-K: the total recorded purchase price of the businesses it bought in 2024, divided by their annualized revenue, both as the 10-K gives them, rounded to one decimal. The businesses were agencies, brokers and consultants.
  • $164.4Msec.gov ·2024 · The earnout payables Gallagher recorded for its 2024 acquisitions: its estimate, at the time of buying, of what it would pay later.
  • $368.6Msec.gov ·2024 · The most Gallagher could pay in earnouts on its 2024 acquisitions.
  • $1M–$100Msec.gov ·2025 · What a single acquisition by Gallagher has typically cost, in its own words (10-K for 2025).
  • 780 acquisitionssec.gov ·2025 · About how many acquisitions Gallagher completed from the start of 2002 through the end of 2025.
  1. Lessons›
  2. Industries›
  3. Insurance agency
  • ·Before this: Quotes and renewals
  • ·Free guide: How insurance agents make money
Skip to the lesson
Back to the home page and map, from TryOwning · Insurance agency · Lesson 4
Part 1 of 3Part 1 of 3, 0 done

Insurance agency · 15 min

What is a book of clients worth?

An agency's clients renew year after year, so their future commissions can be bought and sold. What would someone pay for a book of clients, and could you afford to buy one?

Ticket 01 · The guess

What do big buyers pay?

Gallagher, one of the biggest US insurance brokers, bought 48 businessessec.gov ·2024 in 2024. For each dollar of yearly revenue those businesses brought in, about how much did Gallagher pay?

$1
$0$10
Words to know

Spot something wrong?

Tell us what looks off. No name or email needed.

What kind of problem?

0 / 1000

We'll also send this page, the lesson, ticket 1, so we can find it. Nothing else. Privacy

·
Sources and every number (2)

Sources

  • Arthur J. Gallagher & Co. Form 10-K for 2024: Note 3, Business Combinations (acquisitions completed in 2024, purchase price, earnout payables, annualized revenues acquired) · Arthur J. Gallagher & Co. (filed with the U.S. Securities and Exchange Commission), 2024
  • Arthur J. Gallagher & Co. Form 10-K for 2025: Item 1, Business (acquisitions since 2002, typical purchase price) and Note 3, Business Combinations · Arthur J. Gallagher & Co. (filed with the U.S. Securities and Exchange Commission), 2025

Every number

  • 48 businessessec.gov ·2024 · Acquisitions Gallagher completed in 2024, as listed in its 10-K.
  • $1.7Bsec.gov ·2024 · Total recorded purchase price of the businesses Gallagher bought in 2024: cash, shares, escrow and the earnouts it expected to pay.
  • $386.5Msec.gov ·2024 · Annualized revenues of the businesses Gallagher bought in 2024, as its 10-K estimates them.
  • $4.40sec.gov ·2024 · Worked out from Gallagher's 2024 10-K: the total recorded purchase price of the businesses it bought in 2024, divided by their annualized revenue, both as the 10-K gives them, rounded to one decimal. The businesses were agencies, brokers and consultants.
  • $164.4Msec.gov ·2024 · The earnout payables Gallagher recorded for its 2024 acquisitions: its estimate, at the time of buying, of what it would pay later.
  • $368.6Msec.gov ·2024 · The most Gallagher could pay in earnouts on its 2024 acquisitions.
  • $1M–$100Msec.gov ·2025 · What a single acquisition by Gallagher has typically cost, in its own words (10-K for 2025).
  • 780 acquisitionssec.gov ·2025 · About how many acquisitions Gallagher completed from the start of 2002 through the end of 2025.
  1. Lessons›
  2. Industries›
  3. Insurance agency
  • ·Before this: Quotes and renewals
  • ·Free guide: How insurance agents make money